The Bellwether Blog

Starting a new coffee brand? Here are practical tips for how to get your first 1,000 customers, whether you’re a new coffee shop or a coffee roaster.

Bellwether’s flagship impact programs are helping coffee retailers end poverty in the coffeelands by connecting coffee drinkers to coffee growers in groundbreaking new ways. Read on to learn about the impact Bellwether customers have had in the lives of women farmers in Guatemala.

Here’s what you need to know about direct trade green coffee sourcing: how to get started, the pros and cons, and other considerations.

Learn more about how Bellwether’s industry-leading impact programs are empowering retailers to help end poverty in the Coffeelands and make a lasting impact in the lives of farmers.

Coffee’s fourth wave is here. Are you ready for it? We’ll show you what to expect for the next coffee movement and how to prepare.

Every business must consider changing their prices from time to time. Here's how to do it strategically and sustainably while keeping customers happy.