YOUR COFFEE
Find your next great coffee.
Specialty green coffee from farms around the world, sourced by our coffee team.
The New Shop Roaster.
Built to last. Easier to install. Simpler to run.
Taking orders now for Q1 2027 delivery.
A FRESH EXPRESSION
Made to be seen.
A new durable metal enclosure. Two distinct finishes. The Shop Roaster brings your coffee into focus, before the first cup is poured.
Choose the finish that feels at home in your space. Available in Classic White or Deep Bronze, at the same price.
Classic White
EASIER TO INSTALL AND USE
No gas line. No exhaust ductwork. No smoke.
The Shop Roaster is the only smokeless commercial coffee roaster in the world. It's electric, so you can roast coffee right where you serve it, without a gas line, ducts or exhaust system.
Choose a roast profile, press start, and your team can start roasting.
See installation requirements
THE DETAILS MAKE ITWorth a
Worth a
closer look.
A metal enclosure, clean lines, and a roaster people will notice and ask about.
KEEP ROASTINGFind your configuration
More coffee. Less back and forth.
Load your green coffee once. The autoloader measures out each batch, up to 13 before you refill. Less time loading. More time for everything else.
Plan for your shop
- Roast batch
- 1.5 kg (3.3 lb) batches
- Continuous configuration
- 20 kg (44 lb) green coffee hopper · up to 13 batches without refilling
- Electrical planning
- 200–240V, 30A circuit
- Pricing
- Shop Roaster $14,900 · With continuous roasting $19,900
Confirm site, delivery and setup requirements with our team before ordering.
SIMPLER TO RUNKnow what to roast.
Know what to roast.
And when.
Roasting your own coffee shouldn’t make running your shop harder. The Bellwether app shows you how much green coffee you have, what you need to roast this week, and what’s running low.
Use our roast profiles or create your own, and get a heads-up when your roaster needs service. Reorder green coffee at the push of a button.
FRESH STARTS HERE
Make the coffee you serve your own.
Bring roasting into your shop. Make the coffee you serve part of the story only you can tell.
YOUR CRAFT
Your roast, your way.
Every coffee comes with four roast profiles, light, medium, medium-dark and dark, dialed in by our coffee team. Or build your own.
THE NUMBERS
What could you save by roasting your own coffee?
Cafés using our roasting calculator reported paying a median $14.80 per pound for wholesale coffee. Roasting in-house can cost roughly half as much. For the median calculator entry, the modeled payback on a Shop Roaster was about five months.
Run your numbersBased on Q3 2026 U.S. calculator entries. Results vary by business.
YOUR NEXT CHAPTER
Where are you starting from?
Pick the one that sounds like you.