More than a roaster
In-café roasting made simple.
Bellwether gives you everything you need to roast and sell great coffee — the electric ventless roaster, a curated coffee marketplace, menu and roast support, retail bags. One partner, day one.
Select the right path for you:
The Bellwether Shop Roaster
Built for any café. No experience required.
All electric, ventless, and automatic — the Shop Roaster fits on your counter, plugs into a standard 220v outlet, and requires zero construction. Two configurations, built around how much you roast.
Fits on your counter
1.5 kg Roaster
All electric, ventless, and automatic, enabling any business to roast hundreds of pounds of coffee per week.
Industrial capacity
20 kg Roaster
Features a green coffee autoloader and base storage to roast up to 20 kg at a single push of a button.
Fits on your counter
1.5 kg Roaster
All electric, ventless, and automatic, enabling any business to roast hundreds of pounds of coffee per week.
Industrial capacity
20 kg Roaster
Features a green coffee autoloader and base storage to roast up to 20 kg at a single push of a button.
Product Brochure
Overview of all attributes and benefits of the Shop Roaster and Bellwether Platform.
Video Tutorial
A complete guide to roasting on the Shop Roaster from start to finish.
Electric
Plugs into a standard 220v outlet. No gas lines, no permits, no construction.
Ventless
Built-in afterburner eliminates smoke and VOCs. Roast anywhere — no exhaust or ductwork.
Automatic
Select a profile, press start. Two minutes of labor per roast — anyone on staff can do it.
Marketplace
Optional, curated global selection of single origins and blends with roast profiles ready to go.
The math
Save 50% by buying green coffee.
Every bag you buy wholesale is profit you’re giving away.
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Everything you need to succeed
Bellwether isn’t just a roaster; it’s the platform behind your entire coffee program.
From sourcing your first green coffee to scaling your retail program — our team is with you at every step.
Your numbers
See what roasting in-house could mean for your café.
Put in what you're spending today and see exactly what changes.
This is what you’re currently spending on roasted coffee.
This is where you can estimate a retail opportunity.
Bellwether costs include green coffee, shipping, and shrinkage; electricity ($0.02/lb at $0.14/kWh US avg); and labor + maintenance ($0.35/lb). Retail bag costs include $1.50 per bag for packaging & labeling, plus green coffee.
Shop Roaster price:
$14,900
“The margins in coffee are huge”
“Our customers literally could tell a difference day one. They liked the coffee that we were serving better.”
“I was able to roll it to a different location and free up the space for my wife. At the same time, it was just moving the electrical over. And voila, you're back up and running in less than 24 hours. Try doing that with a gas hookup.”