Bellwether Shop Roaster Wins Best New Product at World of Coffee Copenhagen 2024

At Bellwether Coffee, we’re thrilled to share that our Shop Roaster has been honored as a Best New Product at the World of Coffee in Copenhagen this year. As pioneers of the first all-electric, ventless commercial coffee roaster, we’ve designed a small format, lower-cost system that empowers smaller, independent cafes to embrace clean technology. Our Shop Roaster enables these cafes to produce their own freshly in-store roasted coffee, significantly increasing profits, reducing costs, and decreasing their carbon footprint from roasting by 87%.

A Milestone for the Microroastery Movement

This award marks a significant milestone for us and the entire microroastery movement, affirming the impact and potential of electric coffee roasting. With our innovative technology packaged in a new, more cost-effective, and compact design, we are opening doors for more cafes and retailers to enhance their sustainability practices without sacrificing quality or financial viability.

Innovative Roasting Technology

Our Shop Roaster is a testament to the power of accessible, sustainable technology in the coffee industry. This high-throughput, small-format electric roaster fits perfectly into any retail environment, allowing all businesses, even those with limited space, to roast hundreds of pounds of coffee each week. Offered as a countertop model or with a Continuous Roasting Upgrade, it comes with access to the Bellwether Green Coffee Marketplace. This global library of expertly sourced coffees, paired with custom roast profiles, enables retailers to source and roast fresh, world-class coffee efficiently. Retailers can roast over 40 lbs of coffee in a single operation, dramatically reducing costs and consistently delivering fresh, high-quality coffee while lowering their environmental impact.

Industry Recognition and Global Expansion

The Best New Product Awards at the World of Coffee spotlight companies that are at the forefront of innovation in the coffee and tea industry. Products in the Commercial Coffee Preparation and Serving Equipment category are rigorously evaluated on functionality and safety, customer value, sustainability message, and comparison to existing products on the market. We are seeing significant momentum and have recently expanded globally with new partnerships in Japan and Europe. Due to overwhelming demand, we are completely sold out of Shop Roasters for 2024 and are now taking pre-orders for 2025.

Reserve Your Shop Roaster Today

For those ready to transform their coffee offerings and embrace sustainability at their cafe, now is the time to reserve your Shop Roaster. Click here to secure your machine and start your journey towards crafting exceptional, sustainably-sourced coffee that reflects your unique brand and values. Reserve your Bellwether Shop Roaster today and join us in creating a better future for the coffee industry.

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