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“Nobody can tell the difference. I haven't had one person say this doesn't taste like the coffee you used to do.”
“Customers see it. They smell it. They taste it. Those three things help us stand out from every other coffee shop. That's why we use Bellwether.”
“That community appreciates the quality of what we're putting out, even from the back of a horse trailer.”
“Our customers literally could tell a difference day one. They liked the coffee that we were serving better.”
“I was able to roll it to a different location and free up the space for my wife. At the same time, it was just moving the electrical over. And voila, you're back up and running in less than 24 hours. Try doing that with a gas hookup.”
“It needed to give me credibility as a roaster, to the extent that it would make good coffee and would fulfill that need of being able to roast the coffee right in front of the customer.”
“There's no way I could do this without the Bellwether. With my current full-time job and not being there roasting all the time — no way.”
“It looks really intimidating, but all the maintenance, all the operations — I do everything myself.”
“Had we not got this machine and started changing the way that we do business, I don't know that we'd still be here, if I'm being completely honest.”
“This is also the big advantage with the Bellwether roaster — it's super easy to operate in a small space like mine and makes it possible to have workshops”
“The best thing about roasting your own coffee in-house is that you get to actually have your hand in every step of the customer journey. It's not somebody else's coffee. It's our coffee.”
“Switching to in-house roasting took our coffee spend from about $2,400 a week to roughly $1,200 — about $62,000 a year back in the business.”
“I can put 20 kilos on the machine and play my guitar while it's roasting my profile. This is fantastic.”
“The continuous roasting is a game changer. We can literally just load it, and it just goes.”
“We roast our coffee fresh in-house every day. Our customers love the taste of our coffee, and we take pride in that.”
“The roaster never forgets. It's been an easy process ever since the first roast.”
“Our customers say we have the best coffee in town when they learn how quickly we roast it.”
“People love that we roast on-site. We're using Bellwether's Ethiopian and Brazilian beans, and people love the bespoke flavor and freshness.”
“Our main coffee blend is called Do Good. When you purchase this coffee, you're supporting your local community.”
“I was roasting on the first day I got the machine. Every batch I've tasted has all tasted exactly the same.”
“Even with my 10 years of roasting experience, the Bellwether roaster made it easy to dial in the profiles we needed.”
“We grew from a sole proprietorship to roasting 3,000–4,000 lbs per month and opened a second location.”
“As a nonprofit training refugees, in-house roasting with Bellwether gives us full control over our supply chain and costs.”
“Bellwether allows me to operate an entire business from a tiny home. It's made everything seamless.”
“I had no roasting experience, so that was also part of why we started with Bellwether. It's really accessible.”
“We set out with the idea that we would work on being the freshest cup of coffee you could get, the closest to the roasting date.”
“Getting coffee directly from the farm and serving it in small batches — that's the freedom that Bellwether gives.”
“Freshness is one of the keys to our business. Our customers love that our coffee is freshly roasted, sometimes even on the same day.”
“The quality is top-notch because it's already curated by experts. Day one, plug it in, and you're roasting coffee.”
“See what Paradeisos had to say about joining the Bellwether community.”
“It just took the major scariness out of it, because I didn't have to know everything there was to know about roasting to have a really good coffee in-house.”
“See what Red Barn Agrihood had to say about joining the Bellwether community.”
“See what Buenas Coffee had to say about joining the Bellwether community.”
“See what Coffee & Water Lab had to say about joining the Bellwether community.”
“See what Steeltown Coffee & Tea had to say about joining the Bellwether community.”
“With 15 espresso bars, Bellwether lets us roast carbon-reduced coffee at scale without the complexity of traditional roasting.”
“I love the fact that somebody who has zero knowledge about coffee can get a Bellwether and start roasting on day one.”
“We sell more coffee because it's made in store. We sell more coffee because our people are more passionate.”
