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Differentiating your Coffee Business from the Competition

Within 8 months, Daniel Levy went from being a newbie in the coffee world to not only owning his own cafe, but roasting his own brand of artisan coffee. Daniel’s shop, Latitude Cafe Roasting Co, is surrounded by competition, but he committed early on to differentiating his cafe from the multitude of others – and he chose the Bellwether roaster as the business asset to get him there.
Just 3 years on, Daniel’s roasting journey has rocketed the popularity of Latitude to the very top cafe in the area. With a busy storefront and a consistent roster of wholesale clients, Daniel has seen his customer base grow exponentially and change in ways he never anticipated. Join us as we talk with Daniel to learn how customer engagement and brand loyalty around his roasted coffee made the difference for his cafe, and how his business decisions have truly defined the coffee scene in the area for locals and visitors alike.
If You Sell Coffee, You Should Roast Coffee.

We Want to be a Part of Your Story.

Bellwether took away the barriers — it was turnkey.

Mike Vucurevitch

Founding Farmers

I offset the cost by distributing coffee to all of my stores.

Mahmoud Karanouh

Cedar Farms

It makes the roasting process really approachable.

Charlie Stephens

Cosecha del Sur

Customers really like it, baristas love it.

Tae Kim

Kona Coffee

The quality is always consistent, and just very easy.

Lawrence Lai

Craftsman and Wolves

Bellwether took away the barriers — it was turnkey.

Mike Vucurevitch

Founding Farmers

I offset the cost by distributing coffee to all of my stores.

Mahmoud Karanouh

Cedar Farms

It makes the roasting process really approachable.

Charlie Stephens

Cosecha del Sur

The cost benefits of roasting my own coffee were felt immediately.

Greg Vogely

Drip Cafe

It has been great controlling our own destiny with roasting.

Andrew Itaya

House of Black

Freshness is key for a coffee shop, and for an online store.

Daniel Levy

Latitude Cafe

Being all-electric and ventless, it was plug-and-play.

Frank Nguyen

Academic Coffee

We saw an increase of 400% in our online sales in 3 months.

Steve Holt

Unravel Coffee

The cost benefits of roasting my own coffee were felt immediately.

Greg Vogely

Drip Cafe

It has been great controlling our own destiny with roasting.

Andrew Itaya

House of Black

Freshness is key for a coffee shop, and for an online store.

Daniel Levy

Latitude Cafe

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