Take a stroll around coffee websites, packaging, and social media, and you’re sure to encounter language like ethical, sustainable, and fair. It sounds great—who doesn’t want to support fair and ethical sourcing?

We stand firmly behind Living Income Pricing being the minimum price that producers need to be paid to truly support their futures and the long‑term health of our industry. As such, Bellwether is doubling down on our commitment and we have set an aggressive timeline to expand Living Income Pricing across all of our supply chains by the end of 2024.

Coffee’s fourth wave is here. Are you ready for it? We’ll show you what to expect for the next coffee movement and how to prepare.