
Fits on your counter
1.5 kg Roaster
The countertop roaster. All electric, ventless and automatic, so any business can roast hundreds of pounds of coffee a week.
- 1.5 kg (3.3 lb) per roast
- 3–4 roasts an hour
- Plugs into a 240 V outlet
$14,900






Design
A durable metal enclosure in two finishes. Put it where your customers can watch.

Choose the finish that feels at home in your space. Classic White or Deep Bronze, at the same price.
Classic White


Roasting
Choose a profile, dialed in by our coffee team or built yourself, and the roaster follows that curve exactly. Batch after batch, every roast delivers the consistency your customers expect.


Continuous roasting
Add the continuous roasting kit and the autoloader measures out up to 13 batches in a row, so you can focus on your café.


Technical Specifications
The Shop Roaster is the only smokeless commercial coffee roaster in the world. It plugs into the same size outlet as your espresso machine and roasts right where you serve.

The numbers
Roasting your own coffee costs up to 50% less per pound than buying it wholesale. For most shops that is $1,000 to $5,000 back every month, so the roaster pays for itself in as little as six months. Sell just 25 lb a week and you break even.
This is what you’re currently spending on roasted coffee.
This is where you can estimate a retail opportunity.
Bellwether costs include green coffee, shipping, and shrinkage; electricity ($0.02/lb at $0.14/kWh US avg); and labor + maintenance ($0.35/lb). Retail bag costs include $1.50 per bag for packaging & labeling, plus green coffee.
Shop Roaster price
$14,900
Proof
“We put our Bellwether roast up against our production roast from our Probat machines. About 20-25 of our team were tasting and no one could pick the production roast from the Bellwether roast. Most of them ended up picking the Bellwether roast as their favorite.”
“You can roast from morning until evening nonstop, increasing capacity while reducing the need for constant labor.”
“We can teach someone in 20 minutes how to use the machine and roast. It really is that simple.”
The all-new Shop Roaster
Start with the countertop roaster, or add continuous roasting from day one. Same finishes, same support, same consistent coffee.

Fits on your counter
The countertop roaster. All electric, ventless and automatic, so any business can roast hundreds of pounds of coffee a week.
$14,900

Industrial capacity
The same roaster with the continuous roasting kit: a 20 kg autoloader and base cabinet that run up to 13 roasts at a single push of a button.
$19,900