Roast where you serve.

Deep Bronze Shop Roaster

Get the highlights.

Roasted coffee tumbling behind the Shop Roaster's drum window
1.5 kg or 20 kg. Roast one batch at a time, or fill the autoloader and run up to 13 in a row.
Green coffee pouring into the Shop Roaster's copper hopper
Three steps. Pour in green coffee. Choose a profile. Press start.
Shop Roaster touchscreen showing a roast profile
Profiles ready to go. Every coffee arrives with roast profiles dialed in by our coffee team. Or build your own.
Roasted coffee collecting below the Classic White Shop Roaster with continuous roasting
Keep roasting. Up to 13 batches on one load with the continuous roasting kit.
Side view of the Classic White Shop Roaster with its power plug
Nothing to vent. No gas line, no exhaust hood. Smoke is handled inside, and it plugs into a 240V outlet.

Design

Made to be seen. Built to work.

A durable metal enclosure in two finishes. Put it where your customers can watch.

Shop Roaster in Classic White

Choose the finish that feels at home in your space. Classic White or Deep Bronze, at the same price.

Classic White

Raking light across the Deep Bronze powder-coat finish and the Bellwether logo
Powder-coated metal. The finish you'd want on something people look at all day.

Take a closer look.

Classic White Shop Roaster, front view

Roasting

Load it. Press start.
Walk away.

Choose a profile, dialed in by our coffee team or built yourself, and the roaster follows that curve exactly. Batch after batch, every roast delivers the consistency your customers expect.

Open copper hopper filled with green coffee on the Deep Bronze Shop Roaster
Shop Roaster screen: Preheating

Continuous roasting

20 kg at a push of a button.

Add the continuous roasting kit and the autoloader measures out up to 13 batches in a row, so you can focus on your café.

Deep Bronze Shop Roaster with autoloader and base cabinet
Roaster, autoloader and base. Arrives assembled in one crate.
Roasted coffee collecting below the drum
Effortlessly roast up to 400 lb a week.

Technical Specifications

No gas. No hood.
No permits.

The Shop Roaster is the only smokeless commercial coffee roaster in the world. It plugs into the same size outlet as your espresso machine and roasts right where you serve.

Classic White Shop Roaster, straight on
Capacity
Countertop
3.3 lb (1.5 kg) · 3–4 roasts an hour
Continuous
44 lb (20 kg) autoloader and base · up to 13 roasts in a row
Dimensions and weight (W × H × D)
Roaster
24.6 × 36.5 × 28.2 in (626 × 925 × 714 mm) · 405 lb (184 kg)
Autoloader
24.6 × 15.4 × 24 in (626 × 390 × 608 mm) · 47 lb (21 kg)
Base cabinet
24.6 × 18.1 × 25.2 in (626 × 460 × 640 mm) · 75 lb (34 kg)
Full configuration
24.6 × 69.8 × 28.2 in (626 × 1773 × 714 mm) · 527 lb (239 kg)
Power
Circuit
Single phase · 200–240 VAC · 30 A (5 kW) · 50–60 Hz
US
NEMA L6-30P locking plug on an 8 ft (2.4 m) cable, for 240 V 30 A service. NEMA L6-30R required at the wall.
Rest of world
2.4 m pigtail. Consult a local electrician for the authorized plug and receptacle type.
Installation and care
Venting
No gas line, hood or construction.
Clearance
Minimum 2 in (50 mm) on both sides, along the delivery path and in the installation area.
Routine care
Empty the chaff can and water reservoir, and clean the prefilter when prompted.
Certification
UL 197UL 710NSF4 Food SafetyCE

The numbers

The roaster that
pays for itself.

Roasting your own coffee costs up to 50% less per pound than buying it wholesale. For most shops that is $1,000 to $5,000 back every month, so the roaster pays for itself in as little as six months. Sell just 25 lb a week and you break even.

This is what you’re currently spending on roasted coffee.

50 lbs
$12.00

This is where you can estimate a retail opportunity.

20

Bellwether costs include green coffee, shipping, and shrinkage; electricity ($0.02/lb at $0.14/kWh US avg); and labor + maintenance ($0.35/lb). Retail bag costs include $1.50 per bag for packaging & labeling, plus green coffee.

Shop Roaster price

$14,900

Roaster payback period (months)7
Savings per year$13,052
Retail bags profit per year$14,082
Total ROI in a single year$27,134

Proof

Roasters you know have put it next to their Probats.

“We put our Bellwether roast up against our production roast from our Probat machines. About 20-25 of our team were tasting and no one could pick the production roast from the Bellwether roast. Most of them ended up picking the Bellwether roast as their favorite.”

Tom Flawith, Head of Coffee, Square Mile Coffee RoastersLondon, UK

“You can roast from morning until evening nonstop, increasing capacity while reducing the need for constant labor.”

Jorge, Hey My CoffeeMadrid, Spain

“We can teach someone in 20 minutes how to use the machine and roast. It really is that simple.”

Doug, 1951 CoffeeBerkeley, California

The all-new Shop Roaster

Two ways to roast.

Start with the countertop roaster, or add continuous roasting from day one. Same finishes, same support, same consistent coffee.

Classic White Shop Roaster on a bronze table

Fits on your counter

1.5 kg Roaster

The countertop roaster. All electric, ventless and automatic, so any business can roast hundreds of pounds of coffee a week.

  • 1.5 kg (3.3 lb) per roast
  • 3–4 roasts an hour
  • Plugs into a 240 V outlet

$14,900

Deep Bronze Shop Roaster with autoloader and base cabinet

Industrial capacity

20 kg Roaster

The same roaster with the continuous roasting kit: a 20 kg autoloader and base cabinet that run up to 13 roasts at a single push of a button.

  • 20 kg (44 lb) autoloader
  • Up to 13 roasts in a row
  • Up to 400 lb a week

$19,900