Your customers can taste the difference.
Coffee roasted this week vs. coffee roasted last month — the freshness gap is real. Bellwether is the most affordable way to serve great coffee, with no disruption to your workflow.
The math
Stop renting your coffee. Own your margin.
Roasters take 67% of the gross margin in every pound of coffee. Here’s what happens when you take it back.
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The Bellwether Shop Roaster
Fits your workflow. No disruption.
Plugs into a standard 220v outlet. Any staff member can operate it. Roasting happens alongside regular service — no construction, no new hires, no downtime.
Fits on your counter
1.5 kg Roaster
All electric, ventless, and automatic, enabling any business to roast hundreds of pounds of coffee per week.
Industrial capacity
20 kg Roaster
Features a green coffee autoloader and base storage to roast up to 20 kg at a single push of a button.
Fits on your counter
1.5 kg Roaster
All electric, ventless, and automatic, enabling any business to roast hundreds of pounds of coffee per week.
Industrial capacity
20 kg Roaster
Features a green coffee autoloader and base storage to roast up to 20 kg at a single push of a button.
Product Brochure
Overview of all attributes and benefits of the Shop Roaster and Bellwether Platform.
Video Tutorial
A complete guide to roasting on the Shop Roaster from start to finish.
Electric
Same outlet as your espresso machine. No gas lines, no permits, no construction.
Ventless
No exhaust, no ductwork, no construction. Roast right on the floor during service.
Automatic
Delegate to existing staff. Two minutes of labor per roast — no roaster hire needed.
Marketplace
Use our marketplace for plug-and-play profiles, or source your own green coffee.
Your numbers
See how much you’re leaving on the table.
Put in what you're spending today and see exactly what changes.
Know exactly what roasting could mean for you
Let’s run your cafe’s ROI.
What You’re Doing Now
This is what you’re currently spending on roasted coffee.
What You Could Be Selling
This is where you can estimate a retail opportunity.
Total ROI in a single year
$27,134Annual Cost Savings
$13,052
Savings Per lb
$5.02
Annual Retail Profit
$14,082
Savings Per Cup
$0.25
Annual CO₂e Savings
4,628 lbs
Payback Period
10 months
Assumptions: Bellwether costs include estimations for green coffee and shipping, electricity, labor, and preventative maintenance.
Everything you need to succeed
More than a roaster. A better way to run your coffee program.
Whether you source your own green or use our marketplace, Bellwether gives you the tools, support, and service to make the switch seamless.
“I can put 20 kilos on the machine and play my guitar while it's roasting my profile. This is fantastic.”
“The continuous roasting is a game changer. We can literally just load it, and it just goes.”
“We roast our coffee fresh in-house every day. Our customers love the taste of our coffee, and we take pride in that.”