Save up to 50% on coffee costs
The most profitable way to serve great coffee.
Roast on-site and save $1,000–$5,000 every month over wholesale. Payback in about six months — then the savings are pure margin. No construction, no new hires, no disruption to your workflow.
In-café roasting made simple
Get in touch with Bellwether.
The math
Stop renting your coffee. Own your margin.
Roasters take 67% of the gross margin in every pound of coffee. Here’s what happens when you take it back.
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The Bellwether Shop Roaster
Fits your workflow. No disruption.
Plugs into a standard 220v outlet. Any staff member can operate it. Roasting happens alongside regular service — no construction, no new hires, no downtime.
Fits on your counter
1.5 kg Roaster
All electric, ventless, and automatic, enabling any business to roast hundreds of pounds of coffee per week.
Industrial capacity
20 kg Roaster
Features a green coffee autoloader and base storage to roast up to 20 kg at a single push of a button.
Fits on your counter
1.5 kg Roaster
All electric, ventless, and automatic, enabling any business to roast hundreds of pounds of coffee per week.
Industrial capacity
20 kg Roaster
Features a green coffee autoloader and base storage to roast up to 20 kg at a single push of a button.
Product Brochure
Overview of all attributes and benefits of the Shop Roaster and Bellwether Platform.
Video Tutorial
A complete guide to roasting on the Shop Roaster from start to finish.
Electric
Same outlet as your espresso machine. No gas lines, no permits, no construction.
Ventless
No exhaust, no ductwork, no construction. Roast right on the floor during service.
Automatic
Delegate to existing staff. Two minutes of labor per roast — no roaster hire needed.
Marketplace
Use our marketplace for plug-and-play profiles, or source your own green coffee.
Everything you need to succeed
Bellwether isn’t just a roaster; it’s the platform behind your entire coffee program.
From sourcing your first green coffee to scaling your retail program — our team is with you at every step.
Your numbers
See how much you’re leaving on the table.
Put in what you're spending today and see exactly what changes.
What You’re Doing Now
This is what you’re currently spending on roasted coffee.
What You Could Be Selling
This is where you can estimate a retail opportunity.
Bellwether costs include green coffee, shipping, and shrinkage; electricity ($0.02/lb at $0.14/kWh US avg); and labor + maintenance ($0.35/lb). Retail bag costs include $1.50 per bag for packaging & labeling, plus green coffee.
Total ROI in a single year
$27,134
Saving money roasting with Bellwether
Grow with retail bags of roasted coffee
“I can put 20 kilos on the machine and play my guitar while it's roasting my profile. This is fantastic.”
“The continuous roasting is a game changer. We can literally just load it, and it just goes.”
“We roast our coffee fresh in-house every day. Our customers love the taste of our coffee, and we take pride in that.”