Open as a roastery from day one.
You don’t need roasting experience to launch your own coffee brand. Bellwether handles sourcing, roasting, and packaging — so you can open faster, with fewer mistakes, and predictable margins from day one.
The math
Predictable margins from month one.
Break even selling just 25 lbs/week. Most new roasteries pay back the machine in under 6 months.
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The Bellwether Shop Roaster
Anyone on staff can roast. Day one.
Less labor than making a latte. Plug in, select a profile, press start. The roaster handles the rest — no training, no gas lines, no construction.
Fits on your counter
1.5 kg Roaster
All electric, ventless, and automatic, enabling any business to roast hundreds of pounds of coffee per week.
Industrial capacity
20 kg Roaster
Features a green coffee autoloader and base storage to roast up to 20 kg at a single push of a button.
Fits on your counter
1.5 kg Roaster
All electric, ventless, and automatic, enabling any business to roast hundreds of pounds of coffee per week.
Industrial capacity
20 kg Roaster
Features a green coffee autoloader and base storage to roast up to 20 kg at a single push of a button.
Product Brochure
Overview of all attributes and benefits of the Shop Roaster and Bellwether Platform.
Video Tutorial
A complete guide to roasting on the Shop Roaster from start to finish.
Electric
Plugs into a standard 220v outlet. No gas lines, no permits, no construction.
Ventless
Built-in afterburner eliminates smoke and VOCs. Roast anywhere — no exhaust or ductwork.
Automatic
Select a profile, press start. Two minutes of labor per roast — anyone on staff can do it.
Marketplace
Pick your coffees online. They arrive with roast profiles ready to go. No sourcing headaches.
Your numbers
See what your coffee program could look like.
Put in what you're planning to spend and see exactly what changes.
Know exactly what roasting could mean for you
Let’s run your cafe’s ROI.
What You’re Doing Now
This is what you’re currently spending on roasted coffee.
What You Could Be Selling
This is where you can estimate a retail opportunity.
Total ROI in a single year
$27,134Annual Cost Savings
$13,052
Savings Per lb
$5.02
Annual Retail Profit
$14,082
Savings Per Cup
$0.25
Annual CO₂e Savings
4,628 lbs
Payback Period
10 months
Assumptions: Bellwether costs include estimations for green coffee and shipping, electricity, labor, and preventative maintenance.
Everything you need to succeed
Everything you need to launch your coffee brand.
Most shops spend months figuring out sourcing, branding, and menu building. Bellwether handles all of it — so you can focus on opening.
“I can put 20 kilos on the machine and play my guitar while it's roasting my profile. This is fantastic.”
“The continuous roasting is a game changer. We can literally just load it, and it just goes.”
“We roast our coffee fresh in-house every day. Our customers love the taste of our coffee, and we take pride in that.”