5 Steps to Becoming a Microroastery

Think roasting in-house is impossible? Think again.

For many café owners, the dream of roasting coffee in-house feels out of reach. Ventilation systems, steep learning curves, and high upfront costs create the misconception that it’s only for large-scale operations. But what if we told you there’s a reality where roasting in-house is not only possible but also straightforward, affordable, and transformative for your business? That’s exactly what Bellwether Coffee is here to show you.

The traditional barriers to in-house roasting are real. However, with Bellwether Coffee’s electric, ventless, and automated roasting technology, these challenges disappear. Our roasters are designed to seamlessly integrate into your café, requiring no prior experience, extensive buildouts, or compromises in quality.

What does this mean for you?

  • Cost Savings: Roast coffee at an average of 50% less than wholesale prices.

  • Brand Differentiation: Build a coffee program tailored to your brand and customers.

  • Sustainability: Reduce your carbon footprint with our eco-friendly roasting technology.

We talked to multiple café owners who’ve already transformed their cafes into roasteries with the Bellwether Roaster—and they’re thriving. They shared valuable tips and insights on how they did it, from designing their coffee programs to navigating logistics. These real-life stories and actionable advice are woven throughout the ebook to ensure that you have a clear roadmap to success.

In the "5 Steps to Becoming a Microroastery" ebook, you’ll find:

  • How to craft a coffee menu that aligns with your brand and caters to customer preferences, featuring real examples from café owners who found the perfect balance.

  • Creative ideas for designing your roasting space—even in small cafes—complete with strategies shared by successful café owners who’ve made it work.

  • Expert recommendations for storing green and roasted coffee efficiently, so you can maintain freshness and streamline your operations.

  • A guide to setting up your roasting production for maximum efficiency, with tips on scheduling, training, and leveraging Bellwether’s automation.

  • Strategies for distributing your roasted coffee through retail, wholesale, or online channels, ensuring your brand stands out while maximizing revenue.

The ebook doesn’t just outline the steps—it brings them to life with real-world experiences and practical advice. Each step is designed to help you seamlessly integrate roasting into your business, using the innovative Bellwether Coffee roaster. Whether you’re starting from scratch or looking to refine your roasting program, this guide will equip you with the knowledge and confidence to transform your café into a thriving microroastery.

Your Next Move

Roasting coffee in-house doesn’t need to just be a dream—it can be your next big step toward transforming your business. With the right tools and guidance, you can unlock new possibilities for your café.

Ready to learn how to make it happen? Download our free ebook, "5 Steps to Becoming a Microroastery," and start your journey toward fresh, custom coffee roasting today.