Impact at Bellwether
Creating a better future for retailers, farmers, and the planet.
Our mission at Bellwether is to create the sustainable future of coffee for farmers, retailers, and the planet by enabling any business to sustainably source and roast their own coffee. By eliminating fossil fuels from the global coffee roasting process and strengthening the coffee supply chain through tangible innovations in farmer equity and retail empowerment, we continue to push the limits of roasting technology, creating new possibilities for our industry’s future.
- Ricardo Lopez
Supporting farmers’ livelihoods
Sustainability for farmers.
Coffee farmers are suffering - 120 million people around the world rely on coffee for their livelihoods and 80% of them live in poverty, despite the rising price of retail coffee.
We think we can end coffee poverty worldwide through our first-of-its-kind Living Income Pricing initiative that ensures a sustainable livelihood for farmers beyond any certification program currently in practice. Bellwether is the only company in the world dedicated to purchasing 100% of their coffees using Living Income Pricing and we are encouraging the industry to join us.
Electrifying the coffee industry
Sustainability for the planet.
Roasting with fossil fuels is not sustainable. Every year, 41 billion pounds of carbon are produced by roasting coffee alone, affecting our climate and threatening the future of coffee farms. At Bellwether, we are decarbonizing coffee roasting by making electric, ventless roasting available to every retailer in the world, helping to eliminate billions of pounds of CO2e.
Helping coffee businesses thrive
Sustainability for retailers.
Coffee businesses face uncertain futures - Rising costs of goods, labor and real estate combined with a volatile supply chain is putting excessive strain on retailers to increase revenue and control costs.
Bellwether knows that without a thriving independent retail coffee sector, our industry cannot exist. We are committed to creating accessible paths to profitable roasting for all businesses, free from the burden of construction, gas lines, ventilation and special training.
