Anyone can roast their own incredible coffee.

Bellwether empowers any business to roast their own incredible coffee.

From cafes to bakeries to multi location coffee shops, Bellwether offers a scalable solution to help businesses save money, increase profits, and grow their brand.

Bellwether allows any business to instantly save money on their coffee costs by eliminating markup over wholesale coffee while opening up new revenue streams like wholesale, grocery and online retail. Coffee retailers of all types and sizes are turning to Bellwether to take their business to the next level, and grow their brand with their own incredible coffee.

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Success Stories

Businesses of all types and sizes are growing with Bellwether.

Read all of our customer success stories

Virtual roundtables

Real stories from Bellwether customers.

Watch all of our customer videos

Customer Roundtable: Blazing Trails in Roasting with Series 2

Three cafe owners talk about how the Bellwether Series 2 roaster helped them start serving higher‑quality coffee beans, manage the roasting process instead of relying on inconsistent wholesalers, add new revenue streams, increase overall sales, and reduce costs. Owners featured: Adrian Badger of Steeltown Coffee & Tea, SJ Garrett of Buenas Coffee, and Kyle Stillman of Sociology Coffee Bar & Roaster.

Unlocking Potential: The benefits of roasting coffee in‑house

Three cafe owners talk about how roasting their own coffee changed the game for their businesses, saved money, increased revenue, and built better brand loyalty. Owners of Rootless Coffee, Seabird Coffee, and Sunflour Bakery discuss how they’re using onsite roasting to help grow into multiple cafes, and how to get started on your own roasting journey even if you don’t know how.

Building from Scratch: Starting and growing a roasting business in a year like no other

Hear from the owners of Sip & Sonder and Wellborn Coffee about what it’s really like to start and run a company, why they got into roasting from wholesale, and what strategies have worked for them to grow their businesses, even during Covid. A candid discussion about the success and challenge of cafe ownership.