Magia del Campo
The first beneficiary of Tip the Farmer™ was a coffee cooperative in Planadas, Tolima, Colombia named Asociación de Productores Agropecuarios de Café Especial de Planadas (ASOPEP) who produced the Magia del Campo coffee in our Marketplace. ASOPEP is a relatively young organization who has already become a leader in the region‑‑once rocked by violence‑‑by working against antiquated perceptions that Tolima was a hostile place for investors and building a reputation based on quality, reliability, and transparency.
Through Tip the Farmer™, coffee shops raised an initial almost $3,000 that ASOPEP received in April 2020, just in‑time to help them mitigate the risks of COVID‑19. ASOPEP purchased PPE for all of the healthcare workers. They also launched an initiative to deliver essential services to producers living outside of town to protect producers from contracting the coronavirus.