When James Hoffmann approached us with his idea to demonstrate what a sustainable future could look by roasting coffee entirely by solar power, we said yes right away. So we loaded a roaster in a trailer with a solar panel and we drove into the sunlit dunes of Indio, California to make history.
This was also our chance to reconnect with James over our newest roaster – the Bellwether Series 2, and partner with him to help prove that electric roasting is capable of producing the highest quality cup of coffee we expect, with the lowest carbon footprint of any commercial roaster.
James worked with our coffee team to create a custom roast profile made on a Bellwether that meets his exacting standards for quality, taste and transparency, to prove you don’t have to sacrifice quality, consistency or craftsmanship to serve the most sustainable coffee ever roasted.