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Growing a Business from Coffee Truck to Multiple-Locations, Roastery, and Marketplace

Jean Brillman began White Horse Coffee Roasters in 2017 as a mobile coffee truck, opening a brick and mortar location with her husband the very next year. With a vision of environmental sustainability, Jean started roasting her own coffee on a Bellwether in 2021. Within 6 months the business had grown so much that they expanded into an additional location that today houses the White Horse roastery and sustainable marketplace.
Today Jean’s focus on growth has allowed her to also build a burgeoning wholesale roasted coffee business focused on local retailers, coffee shops, cafe/restaurants, and farmers markets. Jean provides not only sustainably roasted, organic coffee, she also works with her wholesale partners on start‑up guidance, training, distribution connections, brewing/roasting knowledge and more.
If You Sell Coffee, You Should Roast Coffee.

We Want to be a Part of Your Story.

Bellwether took away the barriers — it was turnkey.

Mike Vucurevitch

Founding Farmers

I offset the cost by distributing coffee to all of my stores.

Mahmoud Karanouh

Cedar Farms

It makes the roasting process really approachable.

Charlie Stephens

Cosecha del Sur

Customers really like it, baristas love it.

Tae Kim

Kona Coffee

The quality is always consistent, and just very easy.

Lawrence Lai

Craftsman and Wolves

Bellwether took away the barriers — it was turnkey.

Mike Vucurevitch

Founding Farmers

I offset the cost by distributing coffee to all of my stores.

Mahmoud Karanouh

Cedar Farms

It makes the roasting process really approachable.

Charlie Stephens

Cosecha del Sur

The cost benefits of roasting my own coffee were felt immediately.

Greg Vogely

Drip Cafe

It has been great controlling our own destiny with roasting.

Andrew Itaya

House of Black

Freshness is key for a coffee shop, and for an online store.

Daniel Levy

Latitude Cafe

Being all-electric and ventless, it was plug-and-play.

Frank Nguyen

Academic Coffee

We saw an increase of 400% in our online sales in 3 months.

Steve Holt

Unravel Coffee

The cost benefits of roasting my own coffee were felt immediately.

Greg Vogely

Drip Cafe

It has been great controlling our own destiny with roasting.

Andrew Itaya

House of Black

Freshness is key for a coffee shop, and for an online store.

Daniel Levy

Latitude Cafe

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