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A Juiced Up Coffee Business: Adding Coffee Roasting to your Established Business

When Manny Carral opened his San Antonio‑based juice shop ten years ago, he never imagined coffee could become 30% of his overall business. Today, Manny not only sells his own coffee, he roasts too, and he’s poised to install a second Bellwether roaster to keep up with growing customer demand at his three locations.
 
Watch the conversation with Manny and Bellwether’s Chief Coffee Officer, Arno Holschuh, and hear how Revolucion Coffee + Juice grew from cold‑pressed juice shop to beloved local brand and destination for premium sustainable coffees, juices and even grab‑and‑go foods.
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Bellwether took away the barriers — it was turnkey.

Mike Vucurevitch

Founding Farmers

I offset the cost by distributing coffee to all of my stores.

Mahmoud Karanouh

Cedar Farms

It makes the roasting process really approachable.

Charlie Stephens

Cosecha del Sur

Customers really like it, baristas love it.

Tae Kim

Kona Coffee

The quality is always consistent, and just very easy.

Lawrence Lai

Craftsman and Wolves

Bellwether took away the barriers — it was turnkey.

Mike Vucurevitch

Founding Farmers

I offset the cost by distributing coffee to all of my stores.

Mahmoud Karanouh

Cedar Farms

It makes the roasting process really approachable.

Charlie Stephens

Cosecha del Sur

The cost benefits of roasting my own coffee were felt immediately.

Greg Vogely

Drip Cafe

It has been great controlling our own destiny with roasting.

Andrew Itaya

House of Black

Freshness is key for a coffee shop, and for an online store.

Daniel Levy

Latitude Cafe

Being all-electric and ventless, it was plug-and-play.

Frank Nguyen

Academic Coffee

We saw an increase of 400% in our online sales in 3 months.

Steve Holt

Unravel Coffee

The cost benefits of roasting my own coffee were felt immediately.

Greg Vogely

Drip Cafe

It has been great controlling our own destiny with roasting.

Andrew Itaya

House of Black

Freshness is key for a coffee shop, and for an online store.

Daniel Levy

Latitude Cafe

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