Technology and innovation

Getting away from buying coffee from another roaster, and instead choosing to roast in-house, is a badge of honor for many in the coffee industry.

Building out a roasting area has long represented a key milestone for coffee businesses that are ready for vertical integration.

Take a stroll around coffee websites, packaging, and social media, and you’re sure to encounter language like ethical, sustainable, and fair. It sounds great—who doesn’t want to support fair and ethical sourcing?

Here’s how Steve Holt, Owner of Unravel Coffee in Denver and Breckenridge, CO, saved thousands of dollars and roasts coffee in each coffee shop with a Bellwether Roaster.

Customers have more coffee options than ever before, and it’s forcing cafes of all kinds to get creative in how they present themselves and access new ways to generate sales.