The coffee industry is not sustainable.

• Current coffee prices don't provide a living income to most of the world’s farmers, causing instability and enduring poverty.
• The coffee industry creates significant carbon emissions, disproportionately affecting farmers through climate change.
• Coffee retailers are struggling with low margins, rising labor and supply costs, and limited access to new revenue streams.

To create a more sustainable and equitable coffee industry, we believe:

• We must pay coffee farmers equitable prices that support a living income, and invest in farm communities where we source coffee.
• We must advocate for the widespread adoption of electric and distributed roasting to reduce our carbon footprint.
• We must create access for every coffee retailer to source and roast their own coffee to improve margins and grow revenues.