Specialty Coffee Expo 2023

See you in Portland.

It's official. There is just one week to go before Team Bellwether will be at the biggest specialty coffee event of the year. For everyone going to the show, find us at

Booth #1710

Friday, April 21 ‑ Sunday, April 23

Stop by for a demo, grab some fresh roasted coffee, or talk to a team member about your unique business needs. We’ll be there to answer all your questions about all‑electric roasting and the impact it can have on your coffee business.

For registration and more information about SC Expo https://www.coffeeexpo.org

Sign up for your roasting demo at EXPO.

Do you ever wish you could get the feel for roasting in‑house? Every 30 minutes in our booth, we'll guide attendees through the process step by step. We start by showing you how to select and order the perfect coffee from the Bellwether Green Coffee Marketplace.

Next we measure green coffee and have you load it up to start the roasting process. While roasting, we'll take you through any questions you have and guide you as you bag your own fresh roasted coffee. Simple!

Book Your Roasting Demo Time Slot

Let's get technical about electric roasting.

Get an insider's look at the technology that put electric roasting on the map. Bellwether will host the Coffee Technician's Guild for a tech talk:

Roasting for the Future

Friday, April 21 at 2 pm

Bellwether Booth #1710

Bellwether customers front and center.

Join us for tips and tricks from cafe and roastery owners. You can learn from experienced coffee entrepreneurs how to plan for and grow your own brand of incredible coffee. These seasoned coffee professionals are available to talk daily for one‑on‑one conversations throughout the day and during our:

Customer Spotlights

Daily at 2 pm

Bellwether Booth #1710

Enjoying Bellwether Coffees at EXPO.

We are pouring samples of our James Hoffmann Sunlight Roast coffee at these partner booths across the show: Ground Control, Puq Press, Mavam Espresso, Blue Diamond Almond Milk, and more.

Stop by the Bellwether Booth #1710 to roast, bag and take home this roast or a Rwandan coffee we are debuting at EXPO this year.

Sustainability in green coffee buying.

Bellwether is partnering with Caravela Coffee and Azahar Coffee Company to host an industry‑leading discussion on Living Income Pricing and how that supports coffee farmers for a more sustainable future for us all.

Living Income Pricing Model for Producers

Saturday, April 22 at 11:30 am ‑12:30 pm

EXPO Room B110‑112