Differentiating your brand with in-house roasting, featuring Monticello coffee

In 2018, a mother‑daughter duo set out to be the first to bring craft coffee to their hometown of Monticello, Arkansas. Soon after, the pair looked to start roasting in‑house as a way to improve profitability, increase sales, strengthen their brand, and invest in quality.

Learn from owners Annette and Lore about how roasting in‑house with Bellwether has transformed the profitability of their business and helped them deliver a superior product while saving money and increasing revenue.

Join us for a live, candid conversation with Annette and Lore about coffee business growth, and be sure to bring your questions on sustainable roasting, operations, and retail sales.