Coffee Fest New York 2023

March 5‑7, 2023

Javits Center ‑ 429 11th Ave, New York, NY 1001

Coffee Fest is heading to New York and so are we! Bellwether will be there at Booth #2334. Talk to Bellwether team members about roasting your own brand of incredible coffee, and drop in on our industry‑leading educational talks:

2:30 – 3pm | Social Media & Content Marketing Seminar

Anchored by Bellwether Customer, Jean Brillman of White Horse Coffee Roasters, and Angie Sparks, our Field Marketing Manager. This conversation will cover marketing steps your coffee businesses can take at any juncture along the route of opening, growth or expansion.

3:15 – 4pm | Preparing for Expansion: What To Know Before Growing Beyond One Location

Growing from one location to a multi‑café brand requires owners to rethink nearly every system. Hiring and scheduling, bar flow and barista ops, financial planning—everything changes. In this panel conversation featuring Dave Delchamps from Bellwether, we’ll explore what coffee shop owners need to know to make the leap as smooth as possible.

1:45pm – 2:45pm | Beyond the Cafe: Marketing Outside your Four Walls

This panel‑format lecture will feature marketing tips and outreach lessons from regional roastery cafes, and will feature Bellwether Customers:

Jean Brillman, Founder, White Horse Coffee Roasters

Abby Weaver, Owner, Pressed Coffee & Books

Coal Morningstar, Manager & Head Roaster, Pressed Coffee & Books

Alex Stoyle, Owner, Revelstoke Coffee

1:45 – 2:45pm | Going Green: Panel Discussion on Sustainability in the Coffee Industry

Moderated by Grayson Caldwell, Bellwether’s Senior Sustainability Manager, this panel will feature leaders in the specialty coffee industry as they discuss everyday sustainability practices through the supply chain to the cafe.

Learn More and Register for Coffee Fest New York: https://www.coffeefest.com/new‑york