Customer success stories

Latitude Cafe grew revenue 30% during Covid roasting 5,000lbs per month by joining the Bellwether Network.


Read how joining the Bellwether Network helped Latitude Cafe generate enough revenue to cover the cost of their Bellwether while increasing quality, and taking ownership of their brand.

Bon Appetit Ups its Commitment to Quality and Local by Roasting Sustainable Coffee in House


See how a national food service vendor leverages their Bellwether Hub to increase quality and sustainability without adding labor.

Building from Scratch: Starting and growing a roasting business in a year like no other


Hear from the owners of Sip & Sonder and Wellborn Coffee about what it’s really like to start and run a company, why they got into roasting from wholesale, and what strategies have worked for them to grow their businesses, even during Covid. A candid discussion about the success and challenge of cafe ownership.

Customer Roundtable: Blazing Trails in Roasting with Series 2


Three cafe owners talk about how the Bellwether Series 2 roaster helped them start serving higher-quality coffee beans, manage the roasting process instead of relying on inconsistent wholesalers, add new revenue streams, increase overall sales, and reduce costs. Owners featured: Adrian Badger of Steeltown Coffee & Tea, SJ Garrett of Buenas Coffee, and Kyle Stillman of Sociology Coffee Bar & Roaster.

Five location cafe increases profits while reducing carbon.


Here’s how Founding Farmers, a scratch kitchen and grocery market in Washington DC, created a mission-driven coffee program with a Bellwether Roaster.

Unlocking Potential: The benefits of roasting coffee in-house


Three cafe owners talk about how roasting their own coffee changed the game for their businesses, saved money, increased revenue, and built better brand loyalty. Owners of Rootless Coffee, Seabird Coffee, and Sunflour Bakery discuss how they’re using onsite roasting to help grow into multiple cafes, and how to get started on your own roasting journey even if you don’t know how.

Craft bakery competes on quality and experience.


Trend-spotting: Why bakeries are starting to roast their own coffee.
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