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Customer success stories

Unlocking Potential: The benefits of roasting coffee in-house


Three cafe owners talk about how roasting their own coffee changed the game for their businesses, saved money, increased revenue, and built better brand loyalty. Owners of Rootless Coffee, Seabird Coffee, and Sunflour Bakery discuss how they’re using onsite roasting to help grow into multiple cafes, and how to get started on your own roasting journey even if you don’t know how.

Building from Scratch: Starting and growing a roasting business in a year like no other


Hear from the owners of Sip & Sonder and Wellborn Coffee about what it’s really like to start and run a company, why they got into roasting from wholesale, and what strategies have worked for them to grow their businesses, even during Covid. A candid discussion about the success and challenge of cafe ownership.

A Success Story: Beans ‘N Cream Coffeehouse


Here’s how Jeff Gauger, owner of Beans ‘N Cream in Sun Prairie, WI, replaced their coffee supplier and created a fully-branded coffee experience with a Bellwether Roaster.

Five location cafe increases profits while reducing carbon.


Here’s how Founding Farmers, a scratch kitchen and grocery market in Washington DC, created a mission-driven coffee program with a Bellwether Roaster.

Unravel Coffee expands to 5 locations in 4 years.


Here’s how Steve Holt, Owner of Unravel Coffee in Denver and Breckenridge, CO, saved thousands of dollars and roasts coffee in each coffee shop with a Bellwether Roaster.

Wagon Coffee increased sales 700% in one year.


How Wagon Coffee’s Turning A Profitable Roastery Into An Addiction Recovery Changemaker.

A Success Story: Capitola Coffee


Here’s how Dax Johnson, Owner of Capitola Coffee in Portland, OR, launched a wholesale program and became an established Portland brand with a Bellwether Roaster.
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