Craft quality coffee to match your bakery.

Electric and automatic coffee roaster for cafes.

Everything's better when it's made in-house.

As a bakery, you already know why making your own products is better for quality and your brand. You also know that customers love freshly made artisan products, crafted with high quality ingredients. Extend this same care to your coffee program while saving money and selling more over your wholesale provider. Roasting in‑house can save 30‑50% on coffee costs while increasing sales 3‑5x even if coffee isn’t your main business.

Fresh roasted coffee is better coffee.

In a crowded restaurant industry, serving the best artisan products at the height of freshness is a difference customers notice. When you roast your own coffee you can guarantee that every cup was served at peak freshness and flavor, just like your baked goods.

Read Craftsman and Wolves’ Story

The Bellwether Automated Roasting System

Bellwether is the world's only all‑electric, ventless coffee roaster for cafes. Roast fresh coffee on‑demand with just 2 minutes of labor per roast and no experience required.

Bellwether is the simplest commercial roaster to install, no need for gas lines or ventilation. Just plug in and roast for incredible artisan coffee any time.

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Roasting in-house improves margin and increases sales.

Running a retail business is hard work with low margins, so every dollar counts. Roasting your own coffee saves you 30-50% on coffee costs and creates new revenue streams to sell your own brand of coffee.

Own your own brand of coffee, from bean to cup.

Outsourcing your coffee to another brand is a missed opportunity to create customer loyalty, establish yourself as a roaster, and delight your customers with a coffee as unique as your business.

Multiply revenue selling online, wholesale, and more.

Having your own brand of coffee unlocks new revenue streams to grow your business, expanding the reach of your brand, and providing valuable new income to supplement your retail location.