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Craft quality coffee to match your bakery.

Electric and automatic coffee roaster for cafes.

Everything's better when it's made in-house.

As a bakery, you already know why making your own products is better for quality and your brand. You also know that customers love freshly made artisan products, crafted with high quality ingredients. Extend this same care to your coffee program while saving money and selling more over your wholesale provider. Roasting in‑house can save 30‑50% on coffee costs while increasing sales 3‑5x even if coffee isn’t your main business.

Fresh roasted coffee is better coffee.

In a crowded restaurant industry, serving the best artisan products at the height of freshness is a difference customers notice. When you roast your own coffee you can guarantee that every cup was served at peak freshness and flavor, just like your baked goods.

The Bellwether Automated Roasting System

Bellwether is the world's only all‑electric, ventless coffee roaster for cafes. Roast fresh coffee on‑demand with just 2 minutes of labor per roast and no experience required.
Bellwether is the simplest commercial roaster to install, no need for gas lines or ventilation. Just plug in and roast for incredible artisan coffee any time.

Get in touch to learn more

Roasting in-house improves margin and increases sales.

Running a retail business is hard work with low margins, so every dollar counts. Roasting your own coffee saves you 30-50% on coffee costs and creates new revenue streams to sell your own brand of coffee.

Own your own brand of coffee, from bean to cup.

Outsourcing your coffee to another brand is a missed opportunity to create customer loyalty, establish yourself as a roaster, and delight your customers with a coffee as unique as your business.

Multiply revenue selling online, wholesale, and more.

Having your own brand of coffee unlocks new revenue streams to grow your business, expanding the reach of your brand, and providing valuable new income to supplement your retail location.
The future of coffee roasting.

Incredible Coffee. Real Impact. Made Simple.

Bellwether took away the barriers.

Mike Vucurevitch

Founding Farmers

We did it to to increase the quality and reduce the cost of the product.

Daniel Levy

Latitude Cafe

At the end of the day, it saves us money.

Mike Vucurevitch

Founding Farmers

We broke even in our first month.

Rob Carlson

Sunflour Bakery

Really great coffee that pairs well with our products elevates the entire experience.

Lawrence Lai

Craftsman and Wolves

Even though we didn’t start out as a roaster, coffee is really important to us...

Lawrence Lai

Craftsman and Wolves

With Bellwether beans... the first pull is perfect, and we’re set for the day.

Lawrence Lai

Craftsman and Wolves

Our customers said our coffee was both better and more consistent than our previous wholesale roaster.

Rob Carlson

Sunflour Bakery

With Bellwether beans... the first pull is perfect, and we’re set for the day.

Lawrence Lai

Craftsman and Wolves

Our customers said our coffee was both better and more consistent than our previous wholesale roaster.

Rob Carlson

Sunflour Bakery

It gave me the opportunity to become a wholesaler myself.

Adrian Badger

Steeltown Coffee

It has been great controlling our own destiny with roasting.

Andrew Itaya

House of Black

The Bellwether Marketplace was a huge, huge help.

Charlie Stephens

Cosecha del Sur

Bellwether took away the barriers.

Mike Vucurevitch

Founding Farmers

We did it to to increase the quality and reduce the cost of the product.

Daniel Levy

Latitude Cafe

At the end of the day, it saves us money.

Mike Vucurevitch

Founding Farmers

Contact us to get a custom savings analysis for your business.

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