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If you sell coffee, you should roast coffee.

Learn why businesses should start roasting in house.

If you’re reselling wholesale coffee, you’re already paying what it costs to roast - and giving away valuable profit margin in the process.

When you reinvest those same dollars you were spending on wholesale coffee into roasting your own coffee, you’re investing money directly back into your business, while creating a better, fresher product than wholesale and increasing revenue potential across multiple channels.
Your margin grows and you have ultimate control over costs and quality. As you sell more coffee, your profits grow too.
Realize better coffee, lower costs, higher profit, and new revenue opportunities with Bellwether.

Fresh roasted coffee is better coffee.

In a crowded coffee industry, serving the best quality coffee at the height of freshness is a difference customers notice. When you roast your own coffee, you can guarantee that every cup was served at peak freshness and flavor.

Roasting in-house improves margin and increases sales.

Running a retail business is hard work with low margins, so every dollar counts. Roasting your own coffee saves you 30-50% on coffee costs and creates new revenue streams to sell your own brand of coffee.

Own your own brand of coffee, from bean to cup.

Outsourcing your coffee to another brand is a missed opportunity to create customer loyalty, establish yourself as a roaster, and delight your customers with a coffee as unique as your business.

Multiply revenue selling online, wholesale, and more.

Having your own brand of coffee unlocks new revenue streams to grow your business, expanding the reach of your brand, and providing valuable new income to supplement your retail location.

How much Bellwether customers grew their business in their first year of roasting.

George Coffee
Unravel Coffee
Tiago Coffee
Weekly Roasting Volume

50lb

100lb

85lb

Annual COGS Saving

30%

45%

20%

Annual sales increase

2X

3X

7X

The future of coffee roasting.

Bellwether is the easiest way for any business to roast.

Bellwether took away the barriers.

Mike Vucurevitch

Founding Farmers

I can offset the cost of the lease of the machine by distributing coffee to all my locations.

Mahmoud Karanouh

Cedar Farms

Even if I had a traditional roaster, I still wouldn’t roast as good as the Bellwether.

Tae Kim

Kona Coffee

It has been great controlling our own destiny with roasting.

Andrew Itaya

House of Black

Bellwether gave me that extra step that I needed to take it to the next level.

Tae Kim

Kona Coffee

Bellwether took away the barriers.

Mike Vucurevitch

Founding Farmers

I can offset the cost of the lease of the machine by distributing coffee to all my locations.

Mahmoud Karanouh

Cedar Farms

Even if I had a traditional roaster, I still wouldn’t roast as good as the Bellwether.

Tae Kim

Kona Coffee

It gave me the opportunity to become a wholesaler myself.

Adrian Badger

Steeltown Coffee

We did it to to increase the quality and reduce the cost of the product.

Daniel Levy

Latitude Cafe

At the end of the day, it saves us money.

Mike Vucurevitch

Founding Farmers

I want coffee that’s accessible. That’s what Bellwether is.

Greg Vogely

Drip Cafe

The Bellwether Marketplace was a huge, huge help.

Charlie Stephens

Cosecha del Sur

It gave me the opportunity to become a wholesaler myself.

Adrian Badger

Steeltown Coffee

We did it to to increase the quality and reduce the cost of the product.

Daniel Levy

Latitude Cafe

At the end of the day, it saves us money.

Mike Vucurevitch

Founding Farmers

Contact us to get a custom savings analysis for your business.