Accessibility in coffee

Coffee subscriptions have been around for over a decade, but in 2020 they reached a height nobody saw coming. Trade, the JAB-backed subscription company, grew 400% at the start of the pandemic.

Summer marks the time of the year when green coffee buyers and coffee roasters eagerly anticipate the arrival of fresh coffee from Central America and East Africa. It’s the time of year that radiates both a positive and nervous energy as people in the coffee industry await the coffees they purchased to land stateside.

Bellwether customers have made it clear—roasting on-site is keeping them in business.

If the COVID-19 crisis has put you in a position to make some tough decisions about your business, you’re not alone.